A large part of selling commercial cleaning chemicals is making sure the chemicals are being used correctly and safely. There have been too many accidents and even deaths related to the mis-handling of chemicals.
Traditionally sales reps, took small classes training staff how to use and store chemicals safely, correct personal protection equipment and basic first aid. But it was time consuming and only had a small reach – so they took it online.
The brief was not easy, create an online gamification course that is entertaining and memorable, that would be suitable for ESL (English second language) and covers all the basics of first aid and chemical handling – so we did.
How did we know it worked? The course language was aimed at a 12 year old, it just so happened my son was 12 – he was my guinea pig. During testing he was given the course to do (once), a couple of days later he was washing the car. As he was cleaning some suds splashed onto him, he looked at me and started removing his clothes! What the! “Mum, I’ve got chemicals on me, I need to remove my clothes and rinse my skin under cold water” Boom, I knew the course would be successful.
Gen Z