Gen Z - Synergy Design

Gen Z is the demographic after the Millennials. Although there is no exact date they are typically born from mid-1990s to mid-2000s. Most of Generation Z have used the Internet since a young age and are comfortable with technology and social media.

OK, how do we target to this group?

Gen Z are generally hard to target – techniques that worked to recruit, retain, and manage millennials won’t always work for Gen Z.- what we need to do is get to know Gen Z and their habits.

Thanks to oOh! we have a better insight into Gen Z in New Zealand. oOh! interviewed over 300 students across New Zealand and came up with some interesting information which will help us create targeted Gen Z campaigns.

Here are some key findings:

55% say they spend a lot of time on campus
47% agree that they notice brands that advertise on campus
79% like to be well informed about the world
75% find funny advertising connects with them the most
50% say they always recall OOH advertising
49% claim that advertising in shopping centres captures their attention with 47% of them claiming advertising in the Study environment captures their attention

Telecommunications:

96% have a smart phone
80% of them have a monthly phone bill that is less than $40

Travel:

74% plan to travel domestically in the next 12 months with 51% of them planning for international travel
50% take out travel insurance before they travel

Finance / Banking:

69% have a debit card
72% do most of their banking from their phone

Entertainment:

63% go to the cinema
49% of women will go to a shopping centre for entertainment

Fast Moving Consumer Goods (FMCG) Quick Service Restaurants (QSR):

81% claim they shop 1-2 times a week
49% eat takeaway once a week or more

Beverages:

47% have purchased cola flavoured soft drinks in the past month
49% like to consume drinks with healthy ingredients

O-Week:

57% agree they will spend a lot of time on campus during O-week
Students flock in the thousands during O-Week

Thanks oOh! – Read the full article

Photo by Timothy Choy on Unsplash