Chemical Solutions asked us to make them stand out, to help their customers understand that they did more – they sell more than a cleaning product, they help their customers get home safe at the end of their day – they sell ‘piece of mind’.
How about we take you on a journey to the bottom of the world – where the mighty icebergs live.
We got the message across quickly and memorably. The product is just the tip of the iceberg – so that’s what we gave them a giant iceberg with the product on the tip and everything else below the surface.
There were whales singing, icy mist, penguins and a lot of polystyrene carved into icebergs – memorable, tick.
The unique theme landed them the ‘Most Inspirational and Innovative Conference Exhibit Award!’